In a sign of the COVID-19 pandemic affecting business models and forcing companies to diversify and pivot, NASDAQ-listed Yatra, one of India’s leading OTAs (online travel agency), has announced its entry into the edtech space. Yatra is partnering with with upGrad Enterprise, the B2B arm of upGrad, to diversify its portfolio beyond travel. This partnership shall enable its corporate clients to deliver advance learning and skill development for their employees. Yatra’s corporate travel services subsidiary has more than 850 corporate customers and 20,000+ SMEs across industries.
From deployment-ready workforce within 6 months, to reducing employee attrition and aligning L&D plan with business growth strategy, upGrad Enterprise will work closely with Yatra’s corporate and SME clientele. The edtech major will be providing deep skilling programs that align with the client’s desired business outcomes to deliver impact at scale.
The alliance will empower Yatra’s corporates and SME clientele with human-assisted learning expertise combined with cutting edge curriculum, collaboration with leading global faculty & industry experts, and an immersive online platform, thereby making them future ready, the company shared in a statement.
Dhruv Shringi, Co-founder and Chief Executive Officer, Yatra.com said, “In a tough economic climate, it is important to develop and reskill the workforce to overcome the challenges being presented. We are excited to join forces with upGrad to provide a platform to our clients who are looking to develop employees’ potential specific to their businesses or a sector. This unique partnership further paves our way to become an end to end business solution provider to our clients.”