Adding more power to the independent music scene in the country, Songfest India launched the first season of ‘Xplore’ – a quest to give a platform to some of the most talented indie musicians in India.
Announced in August this year, the call for entries for Xplore received an overwhelming response, with more than 250 original compositions as entries. Six of the most eclectic tracks will take their music to audiences at large.
An artiste-first music content company, Songfest, got together six brilliant artists to partner with them through the journey of recording the audio, producing the video and distributing them across channels.
The platform aims to bridge the gap between indie musicians and resources to reach out to the industry. Starting with Sarthak Kalyani’s track ‘Saahiba,’ the musical journey of these six talented young artists now begins!
Songfest, a new age music solution company
Founded in 2017, Songfest has set the trend by working with big guns like Mars-Wrigley, Mamaearth, Saregama, Hike Sticker Chat, ALT Balaji, and Magicpin.
Taking this trend to the next level, the music startup has hit the right note by collaborating with celebrities like Monali Thakur, Shaan, Shakti Mohan, Dwayne Bravo, Shivangi Joshi, etc., have garnered millions of views for their brands across different social media and OTT platforms.
Let’s think out of the box and create the next campaign for you. It is the company’s motto. Its work includes original songs, recreations and remixes, covers, brand anthems, television commercials, jingles, and music-based webisodes.
Explore six independent artists and their original tracks
Talking about the experience of providing a platform to independent artists through Xplore, Meghna Mittal, Co-founder and CMO, Songfest India, said, “As an artist-first company, we at Songfest take pride in unveiling Xplore, introducing these six wonderful artists and giving them a platform to showcase their craft to the world.”
“The musicians in the first season of Xplore have been chosen solely based on the strength of their talent and the merit of their compositions as opposed to their fan following, which is usually the case. As creative individuals, we understand the hurdles that independent artists face, and Xplore is a way to provide them support, guidance and help them create music and lend all-out strength in sharing it with the wider audience,” added Meghna Mittal.
Producing a video requires many resources to be available at your disposal. But it is quite liberating when a platform like Xplore provides all of that and the freedom to create the music. It makes one want to create more and give their best because of an already established audience.”
Sarthak Kalyani, the first artist in season 1 of Xplore to have his track released, said, “As a musician, all that one wants is to have their music heard by as many people as possible. However, as an independent musician, it is not that easy.”