Salesforce, a global customer relationships management (CRM) solutions provider company, has launched its maiden startup program in India in a bid to work with startups and help them scale their ventures and strengthen client connections.
The program, which offers a platform to foster an environment for innovation, growth and collaboration for startups across sales, developer relations, App-Exchange, Trailblazer product community, Trailhead and its Ventures organizations globally, will offer Indian startups access to Salesforce technology, the company said in a statement on December 22, 2021.
“Startups are a critical pillar to the success of our growth in India. With the Startup Program, we wish to innovate locally to resolve local problems while at the same time promoting these solutions globally. I am confident we will be able to deliver innovation at scale, enabling growth for both the ecosystem and Salesforce,” said Arundhati Bhattacharya, chief executive officer and chairperson, Salesforce India.
The program will help Indian startups drive value
The program’s highlights include streamlined access to California-based company’s AppExchange partner program, including a chance to utilize its CRM platform and technologies like Slack, Tableau, Heroku and Pardot.
Trailblazer Community offers startups access to mentorship by industry experts, including coaching on product strategy, technology and design.
The company also said that select startups would get an opportunity for investments through its venture capital arm Salesforce ventures. The AppExchange Partner Program is a repository of pre-built apps from the company and partners that drive value by quickly solving business problems and an access point for consultants who develop custom solutions.
Salesforce economy will create new jobs in the country
According to IDC (international data corporation), the Salesforce Economy in India will create 1.3 million jobs and $66.4 billion in new business revenues by 2026. As per the firm, company is driving immense growth for its partner ecosystem in India, making $6.55 for every $1 Salesforce makes locally by 2026.
“At Salesforce, we endeavor to enable the growing startup ecosystem by providing them with access to the latest technologies to help build scale and also access a platform to reach global audiences. These are exciting times for startups, and we look forward to many successful partnerships in the years to come,” said Sanket Atal, SVP and MD – Sites, Salesforce India.