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Ola Plans Aggressive Push for its Brand in its Expansion Spree

IndiaTechDesk Editor by IndiaTechDesk Editor
January 29, 2022
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ANI Technologies Pvt. Ltd, Ola parent company’s rebranded quick commerce vertical Ola Dash that focuses on store-to-door business in 10 minutes, aims to expand its dark store network to 500 stores across 20 cities in the next six months.

“In the next six months, Ola Dash aims to expand its dark store network to 500 dark stores spread across 20 cities, making it the largest dark store network in India,” the company said in a statement.

According to the statement, Ola aims to grow the business, taking the order size to more than 500,000 per day by the year-end. Ola Dash dark stores include fresh produce, snacks and beverages, instant food, home care products, fruits and vegetables, cooking essentials, etc.

Currently available in nine cities

The quick commerce service was launched in 2021 as Ola Store and is available in nine places, including Bengaluru, Mumbai, Delhi-NCR, Pune, Hyderabad, Chennai, Kolkata, Jaipur, and Lucknow. Ola has more than 200 dark stores and 2,500 stock-keeping units (SKUs).

Anshul Khandelwal, Chief Marketing Officer, Ola, said, “Ola has been a leader in the on-demand mobility business for more than a decade. Our advanced geolocation tech, coupled with the meager cost of customer acquisition, gives us a unique advantage to bring the benefits of mobility to all.”

“Our quick commerce service is an essential part of our connect with customers as they rely on technology and online service to fulfill their daily needs. Over the next few months, we will be expanding our reach and presence to more cities and customers,” added Khandelwal.

Ola electric to establish an R&D facility in the UK

Meanwhile, Ola Electric, the vertical that forayed into manugfacturing and distribution of electric vehicles, said it would launch a global center for advanced engineering and vehicle design in Coventry, United Kingdom.

CEO Bhavish Aggarwal said that the facility would be known as ‘Ola Futurefoundry,’ which will collaborate with the company’s design and engineering teams located in Bengaluru. It has drawn up a plan to spend $100 million on the Ola Futurefoundry.

“Ola Futurefoundry will enable us to tap into the fantastic automotive design and engineering talent in the UK to create the next generation of electric vehicles. Futurefoundry will work in close collaboration with our headquarters in Bengaluru to help us build the future of mobility as we make EVs affordable across the world,” he added.

Tags: E-Commerce Delivery serviceEVindian startupOLA
IndiaTechDesk Editor

IndiaTechDesk Editor

IndiaTechDesk is part of beSUCCESS Media group, focusing on Indian startup and tech news, trends and analysis. Write to us at press@indiatechdesk.com.

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