Radhika Ghai’s new venture, kindlife.in a new age beauty and wellness ecosystem enabling commerce, community, and brands, has raised an undisclosed amount for their seed round. The company allows consumers to shop for more than 150 curated brands across beauty, nutrition, and home care.
Kalaari Capital led the fundraiser under their CXXO initiative. Vani Kola, Founder and MD, Kalaari Capital, said, “We believe that the role of women leaders is essential for a thriving start-up ecosystem. Radhika embodies the qualities of an ideal CXXO (a Kalaari Capital initiative for women founders) founder – an innovator, risk-taker, and role model to aspiring female entrepreneurs.”
“Her passion and commitment towards sustainable living, coupled with her wealth of experience and clear vision, truly resonated with us. We are proud to be early partners with Radhika and kindlife in their journey to create a unique well-being ecosystem,” added Vani.
The round also saw participation from Java Capital, Titan Capital, TDV, and prominent investors like Pankaj Gupta, CEO-GII, Suhail Sameer, CEO- BharatPe, Shashvat Nakrani, Co-founder-BharatPe, Manisha Raisinghani, Co-founder-LogiNext, Shweta Jain -CBDO, Diageo Luxury, and attorney-at-law Sakshi Soni.
According to a World Economic Forum and Bain & Company report, India is a $5.7 trillion consumption economy in the making.
“Indian consumers want to make kinder choices, and kindlife with its community of experts, kind-brands and robust technology will ensure that we are present every step of the way to enable these kind choices,” says Radhika Ghai, Founder, and CEO, kindlife.
“Premiumisation and up-gradation of lifestyle will fuel more than 40% of the projected growth in the Indian consumers’ demand, a trend which is also clearly visible in the recent D2C boom. We have a lot of work to do, but the path is clear to us,” said Radhika.
Co-founded by Vidit Jain and Manasa Garemella, kindlife simplifies the journey for consumers looking for “kind” products and brands who want to tell their stories via their products to this community.
The platform currently has over 150 ‘kind’ brands in clean beauty, nutrition, and home care: plant-based, organic, toxin-free, eco-conscious, or cruelty-free.
All products are curated under three categories — In the body – functional foods and drinks, nutritional supplements; On the body – skincare, haircare, cosmetics, bath and body; and around the body – home essentials, mom and baby products.
Kiran Vasireddy, a Partner, Kalaari Capital, said, “We are excited to partner with Radhika. We are bullish on her rich experience scaling her previous marketplace venture and her diverse team’s functional expertise. kindlife is our third investment under the CXXO program, and we are pumped up about women entrepreneurs driving the digital India consumption story in the upcoming decade.”