Flipkart, one of India’s leading e-commerce marketplace, part of Walmart, has launched Flipkart Leap, it’s first startup accelerator program to help Indian startups grow, with a mission to boost ‘Startup India’, one of the initiatives of Prime Minister Modi government.
The program aims to provide tools, framework, knowledge and an ecosystem to help startups create world-class value-driven products by supporting them in building market-ready solutions. With the help of technology and expertise of Flipkart’s mentors, startups will gather insights and learnings to stay competitive in the dynamic technology market.
Commenting on the launch, Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group said, “The journey for Flipkart, from its launch to becoming one of the most-loved homegrown brands, has been a true harbinger of the potential of the startup ecosystem in India. With innovations and disruptions in the field of technology coming about each day, we want to be at the forefront of driving scalability and helping these startups bring value to the industry as well as Indian consumers. Flipkart Leap is aimed at unlocking this potential and nurturing new ideas that bring innovation, curiosity and unconventionality to the local entrepreneurial ecosystem, while boosting the government’s ‘Start-Up India’ initiative.”
Flipkart Leap has identified five themes to shortlist relevant high-potential startups. These include Design & Make for India, Innovation in Digital Commerce, Technologies to Empower the Retail Ecosystem, Supply Chain Management & Logistics and Enabling Relevant Deep Tech applications. These themes have been identified to tap into the most innovative solutions in the Technology and Consumer Internet space, uniquely built for Indian consumers. The focus is on bringing digitization and tech advancement in these thematic areas, including any startups that will be working on disruptive solutions that have the potential to transform the landscape of e-commerce in the next five years.
Interested startups can apply for the accelerator program on the website https://www.flipkartleap.com/application-questionnaire/.
The accelerator will follow the below timeline:
“The Flipkart Leap program is a springboard for India’s new-age startups. It enables startups to take a big leap towards a successful journey by avoiding the overburdened route. Flipkart itself navigated this phase and with proper mentorship, guidance and capital support, startups will be able to strengthen their business plans & solutions and improve their odds of success. We look forward to playing an important role in the early evolution of entrepreneurs and startups and hope to see our alumni go on to crafting their own Flipkart like success stories”, shared Naren Ravula, Vice President – Product Strategy and Deployment, Flipkart, who has designed and manages the program.