Kilowott is a Goa-based technology and digital services company providing one-stop solutions to clients on their digital journey. It is a digital strategy, design and development agency that can offer 360-degree digital transformation services to clients across geographical markets.
Today, the company can craft memorable customer experiences through innovative product architecture, digital engineering and user-focused design.
The company leverages design elements such as CX, AR, VR, and next-gen technologies such as analytics, AI, and IoT to craft seamless digital interfaces and operations to impact customers’ business growth and profitability positively. To date, the company has executed more than 2,000 projects globally.
Founded by Aaron Fernandez, Caleb Fernandez and Judah Fernandez in 2014, Kilowott provides digital interface services like website design, mobile app, mobile games, wearable apps, and also offers UI/UX development.
Additionally, Kilowott assists clients on their customer journey mapping, customer experience assessment and survey consulting, roadmap ideation and modeling with use cases, brand positioning and go-to-market strategies, brand identity creation, and concept design and prototyping.
Today Kilowott is present in three continents with partner deals in Norway, Netherlands, France, Germany, Switzerland, Denmark, US and India.
It collaborates with various government and international agencies and Fortune 500 companies while also fostering a close association with the Norwegian diplomatic mission in India. In an exclusive interview with one of the Co-Founders, Aaron Fernandez, IndiaTechDesk explores how startups from tier-2 cities contribute to India’s digital journey.
How are your clients benefiting from your services? Would you please explain with an example?
As a brand, we blend digital and creativity seamlessly to provide an enduring user experience to our customers while enhancing business outcomes at the same time. We leverage design elements such as CX, AR, VR and next-generation technologies such as analytics, AI, IOT etc., to provide digital interface and operation to increase our customer’s growth and profitability.
We believe that all strategies should be based on real-world data analysis, precisely down to the smallest detail generated using the latest technology.
Some of our past and present clients include Craft, Bosch, Mazda, Netflix, Nickelodeon, Wendell Rodricks Couture, to name a few.
One of our clients was the ‘Wendell Rodricks’ brand, a renowned fashion label from India. The fashion designer label wanted to expand its global digital reach and improve its online presence with youth as a target segment. Wendel Rodricks has been an icon, pioneer and visionary in many ways. Hailing from Goa, he was deeply connected to the state’s culture. The world lost a wonderful human being with his passing away a while ago. We are deeply grateful to have worked closely with him and his team.
To build the desired online presence for the client, the design and creation of a custom-made website were undertaken in collaboration with Kodework, the web development agency we had at the time.
In 2020 we realigned some of the verticals, including Kodework, into a single entity – Kilowott. Subsequently, a website with press articles, blog posts, and information about the client’s latest collections was launched. It also had a fully-functional E-shop integrated into it. In essence, a feature-rich website offering a blend of a museum and a boutique was created for online visitors.
The brand awareness was boosted by digital campaigns to connect with luxury and slow fashion enthusiasts. Social media marketing, brand positioning and ad campaigns were used to drive traffic to the website.
While designing the website and creating social media strategies, it was felt that the client’s social media presence was not solid and impactful enough. Thus, alongside generating the traffic for the website, a holistic revamp of the existing social media pages of the client was carried out.
A combination of grids and minimalistic colour palettes was deployed to transform the ‘brand’s look on Instagram. The content’s aesthetic appeal was beautified to match the brand’s work’s impact.
What are your expansion plans and how do you plan to expand pan India?
Digital Marketing trend has seen more promising market share during pandemic and post that. Customers have now understood the importance of digital marketing and new-age solutions along with technology.
We plan to provide a holistic brand experience to existing and potential customers. We will also provide brands with a more elaborative human-centric approach by leveraging disruptive technology.
What challenges does the industry face? Please explain from an industry perspective and company perspective?
One of the biggest challenges that today’s modern marketing industry faces for Indian and global audiences is using regional languages with a nuanced understanding of the space. Having a team globally helps creative teams who understand the language better and the cultural nuances of the space and help clients perform better. They also face knowing the market to grow your clients’ shares, monitoring multiple client projects simultaneously etc.
Would you please elaborate on how Kilowott is performing vis-a-vis their competitors?
The pandemic has increased the need for digital transformation, and we have seen spiked growth in clientele and our teams globally. We have an aggressive plan on expanding in regions across the US, UK, Nordic regions and parts of India. We are looking forward to providing the best solutions to our customers. As a brand, we understand the personal and emotional elements of a customer experience and look forward to providing relevant insights into the consumer experience.
Would you please share some data about the demand for your services and their performance?
The digital marketing industry is growing well and we expect the market to grow significantly in the next few years. We expect the demand to come from sectors like hospitality, FMCG and Fintech.
What are some of your current focus areas?
Goa will always remain a crucial foundation for Kilowott. We are attracting talents across the globe and plan to increase our team size to 500+ shortly. Our focus is to expand our footprint across the current market and potential markets in the US, Europe and Nordic regions in the coming years.
We are ready for the 4.0 Tech age as a digital services company.