Sanfe, a women’s hygiene and intimate skincare brand, has raised $1.5 million in Series A2 funding from Lets Venture, the S Chand family office, and Seeders. Angel investors Abhay Tandon and Yash Kotak also participated in the round.
The startup raised $1 million in a Series A funding round last year, bringing the total funding to $2.5 million.
Sanfe plans to use the additional funds raised to expand into the offline market and gain control of the femcare market. Its product line includes body grooming, shaving and hair removal, and body care products.
“With the additional funding, we will be entering salons and parlors to create a new category in the body care, shaving, and hair removal market in response to rising demand. The purpose is to strengthen the brand positioning and develop trust among women for the brand.”
Sanfe aims to rule the femcare market
Archit Aggarwal and Harry Sehrawat, both IIT Delhi grads, introduced Sanfe in 2019, run by Redroom Technology Pvt. Ltd. The startup claims that its internet business has increased by 100 percent in the most recent quarter and that brand growth has exceeded 240 percent annually.
Menstrual cups, organic sanitary pads, pain-relieving roll-ons, and stand-and-pee devices are a few of the company’s current product offerings.
The business focuses on breaking into the “daily format usage” sector for ladies grooming products that address bodily issues.
Archit Aggarwal, Co-Founder, Sanfe said, “Sanfe has collaborated with well-known brands like Looks, Affinity, Urban Company, Yes Madam, etc., and we will be able to serve women through beauty salons in their vicinity. Also, we are looking to tap over 500 salons in the upcoming year across metro cities.”