Punt Partners, a three-month-old Bengaluru-based marketing strategy startup, has raised its first round of capital from leading angel investors and entrepreneurs to begin operations.
The funding was provided by prominent investors from various backgrounds, including media and advertising, marketing, Internet founders, and leading funds.
Anand Jain (Co-Founder, CleverTap), Anupam Mittal (Founder, People Group), Arihant Patni (MD), Patni Financial Advisors, and DeepKalra (Founder, MakeMyTrip) are among those who have joined Punt Partners in this round.
Point OneCapital, Namma Capital, Real-Time Angel Fund, and creative agency Talented also participated in the round.
The startup, billed as India’s first full-serviced mar-tech venture, aims to capitalize on a $100 billion mar-tech opportunity that the promoters believe is underserved.
Sarbvir Singh, CEO of PolicyBazaar and investor director on the board of Punt Partners, said, “Currently, the mar-tech offering is fragmented globally. With their prior experience in starting up and managing large teams combined with their execution capabilities, I am sure Punt Partners will create a strong impact in the market soon, and I cannot wait to see their journey unfold.”
Punt Partners uses first-party data, technology and design to deliver better user retention for brands
The startup was founded in 2022 by Sidharth Rao, former group CEO of Dentsu McGarryBowen Group and co-founder of Dentsu Webchutney, and Madhu Sudhan, who has led growth teams at SaaS companies such as Lio, Sensehawk, and has founded startups Loanzen and Voxapp.
The startup is India’s first full-serviced mar-tech venture that uses first-party data, technology and design to deliver better user retention for brands.
In a joint statement, Madhu and Sidharth said, “We are thrilled to have such a high-quality set of investors bullish about the opportunity at hand. This round of capital infusion directly goes towards accelerating our global team expansion and operations rapidly.”
The immediate focus of the startup is to close some strategic partnerships, which will be announced in the coming months.