There is good news for those who use social media to promote themselves or their business and get in touch with people who matter or learn something or only for entertainment. Akshay Kumar and Rana Daggubati are all set to launch Socialswag; an online influencer led marketplace. It is likely to go live in February 2021.
The app will let people interact with celebrities, influencers, bloggers, and other individuals through personal interaction and forums. You can join and interact through masterclasses, live chats, shout-outs, and video. According to Akshay Kumar, the app will enable influencers and celebrities to interact with peers and fans through virtual selfies or Masterclass. The app’s focus will be on education and entertainment.
Rana Daggubati claims that the app will deliver sports, vocational opportunities, and entertainment. Rana had earlier launched his platform South Bay as a channel on YouTube, delivering exciting content much appreciated by fans.
They are not the only celebs to go down this path. Alia Bhatt launched Ed-aMamma, a children’s wear brand. Suniel Shetty launched FTC Talent to curate talent for entertainment.
The question is, how can you use this platform for your benefit?
If you like to be associated with celebs and influencers, you will find joy in getting in touch directly. Ordinarily, you would have to hunt through Facebook or Twitter. Socialswag could be your shortcut. You could claim bragging rights in your circle.
You could use it in meaningful ways. For instance, Masterclass could give insights on how celebs function and how they succeed. If you aspire to success and fame, you could take a leaf out of their book. For those who wish to learn, there is always a lot of such learning you can get from people who have made it good.
Leverage is another matter. You can find many celebs and influencers whose popularity you can leverage for marketing, fundraising, or any other purpose. Since Socialswag makes it easy to interact, you could be more successful in your venture and possibly rope in a celeb to endorse your product.
Then there are service providers like bloggers and videographers or garment designers who could serve celebrities and influencers’ needs. You could get work directly from them or get them to recommend you to others in their circle. If you have talent, maybe they could provide a vital opening or break you need. Who knows?
Right now, Socialswag looks very promising. How it works out after it is launched is something to wait and watch. It must be kept in mind that Akshay Kumar and Rana Daggubati have quite a following and are very active in the digital online space. You can expect the platform to gain momentum. Or will it simply turn into a one-way marketplace? Time will tell. In any case, it will be worth the experience to try out Socialswag when it does launch.