E-commerce has experienced unprecedented growth in India. Some of the favorable factors that have fueled this growth to unimaginable proportions are the vast population and high mobile and internet penetration. The internet boom has provided online businesses with a lot of opportunities to start and scale new heights in a short period.
With government initiatives to push entrepreneurship in India, a new breed of B2B entrepreneurs has emerged after 2016. The saturation of the B2C market is believed to be the main reason responsible for the rise of Business to Business startups in India. Not surprisingly, the number of B2B startups in India boomed to a whopping 3200 in 2018 from a mere 900 in 2014.
Top B2B Startups in India
Let’s take a look at the most promising B2B startups in India for 2020.
Udaan was created specifically to make trading easier for SMEs in India. As a leading B2B trade platform, Udaan allows traders, retailers, manufacturers, and wholesalers to sell and procure goods using a single platform. Sellers and buyers can get in touch with each other, and finalize deals within minutes. Udaan has already entered the coveted Unicorn club. Apart from trading, Udaan helps its users by keeping them informed about the latest trends and provides them with AI-driven insights they need to get successful.
InMobi is another profitable B2B startup in India that has grown at a rapid pace in recent years. InMobi is a mobile marketing platform for enterprises worldwide. InMobi is highly popular among consumers for discovering new products and services on their smartphones. InMobi provides them with relevant recommendations on their mobile devices in an engaging and non-interrupting manner. With a valuation of over $1 billion, InMobi has recently become a Unicorn company in India.
Since its inception in 2011, Delhivery has come a long way. The Gurugram based startup is now India’s leading delivery and supply chain firm. With more than 25, 00 delivery partners, office at 30 locations all over India, Delhivery mainly serves e-commerce businesses. In the future, they are planning to add more warehouses to streamline and strengthen their operations. Delhivery is the first logistics Unicorn Company in India.
4. Pine Labs
Pine Labs is B2B financing and POS services company. Conceived in 1998, some of their key services include EMI, cashback and discount programs, loyalty programs, dynamic currency conversion, and targeted promotions, among others. Pine Labs has its operations in 3700 cities across India, Malaysia, and other Asian countries.
Its latest innovation involves using Smartphones as ‘point of sales’ machines instead of traditional POS systems. Last year, they had partnered up with Google to help them with UPI payments.
Perpule offers a simplified way to make payments at retail stores, and help shoppers avoid long queues at the checkout. Founded in 2015 by Abhinav Pathak, Yogesh Ghaturle, and Saketh BSV, this Fintech platform is essentially a long queue-buster at busy retail stores.
Some of the leading investors, including Prime venture partners, venture Highway, and Kalahari Capital, have invested in this Bangalore based Fintech startup. Perpule allows customers to make payments online using their mobile devices by scanning the barcodes printed on the product.
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